Florists
Nowadays it just seems
so much easier to get on the Internet when you need to
do something, and buying flowers is no exception.
Perhaps you want to send flowers to your Aunt who lives
in New York. So rather than messing around with your
local florist, you decided to get on online, do a search
for "florists in New York" and pick someone local to
your aunt. You hope that choosing a local florist means
the flowers will be delivered fresh, and hopefully means
you get a better deal because there's no middleman or
ordering service adding fees along the way.
It all sounds good in theory. The only problem is that
many online listings are bogus. So your New York florist
may in fact be a national marketer who then does exactly
what you were trying to avoid - farms the order out to a
local florist and charges an extra fee. These middlemen
have deliberately built thousands of web pages, each one
referencing the various main cities and towns across the
USA, so that they show up when you do a search for a
local florist. Other companies simply pay the highest
price so their ads are at the top of the listings.
The frustrating part is that it's not always easy to
tell which listings are really genuine, and which are
the fictitious companies who list what appears to be a
local phone number, but in fact have one central
location. This strategy has been around for a while, and
although many consumer groups and authorities have
condemned it as misleading, it's still happening.
So what can you do to make sure you really are dealing
with a florist in New York, to continue with the same
example. One of the most obvious clues is the company's
address. The bogus companies generally don't list one,
it's that simple. You can always try asking where their
store is when you call, and if they can't answer you,
hang up.
Of course, buying flowers directly from a New York
florist really isn't necessary. Most hometown florists
link in to a national network, so they will often have
an associate in New York who will complete your order.
So you can be confident your flower arrangement will be
fresh and delivered quickly by a local florist. Even
though you will pay a little extra, it's worth it for
the peace of mind of knowing that in the event anything
goes wrong, you have a local business you can deal with.
If you still want to shop online for flowers, look for a
nationwide florist that has a contact address, a
toll-free phone number. It's also worth looking for
industry credentials and a customer satisfaction policy.
Make sure the order form URL starts with https, and it
may even be preferable to call them and place your order
over the phone.
Although there are companies that are deliberately
trying to mislead you into thinking you're buying from a
local florist in the city you choose, there are also
plenty of hard-working, genuine florists. Dealing with
reputable companies can be as simple as walking into
your local florist. So don't let the bad apples in the
industry deter you. Sending flowers is still one of the
best ways to show someone you care; you just need to be
careful about placing your order.
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